Women in STEM – National Women in Science Day Social Campaign

To honor National Women in Science Day, I created a compelling Instagram visual celebrating the legacy and future of women in STEM at The Estée Lauder Companies. Inspired by Mrs. Estée Lauder’s origins as a one-woman product development team, the post bridges past and present—highlighting the women who continue to lead innovation across global R&D and Innovation Centers.

I developed the concept and design for a static Instagram post, crafted caption copy that highlighted ELC’s leadership and progress in STEM, and shaped a visual strategy that emphasized representation, legacy, and innovation—all in celebration of the women driving scientific excellence at The Estée Lauder Companies.

This post was part of a larger brand effort to elevate stories of inclusion and progress across the value chain—bringing visibility to the brilliant women driving scientific excellence behind the scenes.